According to stats by LinkedIn, employees have 10 times more 1st-degree connections on LinkedIn than a company with followers.Įmployee advocacy is your biggest asset on LinkedIn Marketing. It is essential that you connect with employees on LinkedIn. The wider your audience, the more your content will get noticed. Even Recruiters on LinkedIn, also use LinkedIn to look for job seekers.įinding a like-minded audience is the essential thing people do on LinkedIn, but you need to find targets to whom you can send personalized messages. With the help of LinkedIn, you can attract a relevant audience. When it comes to finding the target audience, no one can beat LinkedIn. How Linkedin Marketing helps you make strong connections To help you in navigating LinkedIn as a marketing platform, here are some marketing hacks: It is not possible that you will always get the desired content, but if you are active on LinkedIn, you can source and cater audience.
LinkedIn Marketing has become a platform where every kind of business is promoted. With the growing content marketing trend, marketers have considered it the best platform for sourcing relevant content. You will receive status updates regularly based on the connections you have made. It allows one to make a personal profile and connect with the global business world. Many B2B marketers schedule LinkedIn posts to publish their content on LinkedIn with the help of social media scheduler, and marketers get 80% of their leads via LinkedIn. It is not only used for job search but also for building connections with individuals, advertising or promoting a product, generating leads, etc. It is the largest professional network with an estimated 645 million users, amongst which 37% belong to the age group of 25-34. LinkedIn Marketing has shown an evident performance on the social platform in recent years. According to LinkedIn marketing solutions, 61 million LinkedIn users are senior-level influencers, and 40 million are in decision-making positions.
Linkedin Marketing is a gold mine for marketers, and we have a solid reason to back this statement.
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